PRODUCT DEVELOPMENT | SOUTH AFRICA
To share one’s artistic vision is to become a vulnerable being. Magda decided to share her ideas in the hopes that they would bring about a better standard of living for those living in impoverished areas. She works with people who have astounding practical skills, yet lacking the global sensibility to create works that could sell. She brought about a type of natural artistic synthesis, taking the best of African craft techniques and combining them with useful global aesthetics.